Spotify also offers a self-serve advertising platform, which allows businesses of all sizes to purchase ad space on the platform. Advertisers can target users with ads based on their listening habits and other factors. Spotify sells advertising space on its platform to brands and businesses. Users who upgrade to a paid subscription also receive other benefits, such as the ability to listen to music offline and receive higher-quality audio. Spotify offers two types of subscriptions: Spotify makes money by charging users for subscriptions and by selling advertising space. Spotify App/Source/Depositphotos How Spotify Makes Money? Spotify raised $1.6 billion in this round, which valued the company at $20 billion. This valuation is based on the company’s most recent round of funding, which took place in June 2018. Spotify is currently valued at $30.5 billion. In March 2019, the company announced that it had reached a milestone of 100 million paying subscribers. Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon, and it went public in 2018. It offers a comprehensive catalog of more than 82 million songs, as well as podcasts and other audio content. Spotify is a streaming music service with more than 406 million users, including 180 million paying subscribers.
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